In addition to book writing and journalism, I work as a consultant to various organisations in the business, marketing, science, education and development sectors. I help them research issues in psychology and group behaviour, as well as writing and editing reports and presentations.
Clients include the UK's Royal Society, the governments of Egypt, Qatar and the UAE, Weber Shandwick, Marks and Spencer, Brown and Hudson, 2CV (working with Transport for London), the architectural practice KKS, the Crowley Institute, LEAD International and the International Institute for Environment and Development.
I am also a founder member of the problem-solving collective Common, which was set up in 2018 to find solutions to complex social issues using skills in behavioural science, psychology, service design, statistics, market strategy, programming and communications.
21Pictures was one of my projects – a new kind of dating site based on insights from psychology. It was featured in the Daily Mail and the Evening Standard magazine and won recognition as a finalist in the UK Dating Awards in 2015.
21Pictures was designed to get people to make dating decisions intuitively, the way we do in the real world. You describe yourself using (up to 21) pictures of your life, and find people you like by looking at theirs. It’s like Instagram for dating. We also steer you towards others who share your values. We reckon it represents behavioural science’s best shot at finding someone compatible. We've had at least one marriage!
The site is currently dormant but you can see what it looks like and learn more about the thinking behind the project on our super-informative 21Pictures blog.